Out of Sight, Out of Mind
December 27th, 2011 | Posted by in Message Boards
An old adage stays in popular vernacular for a reason. Usually that reason is that the adage is true. One of the oldest and truest adages is “out of sight, out of mind.” Meaning that if you aren’t constantly reminded of something or you are not looking directly at something that you forget it exists.
How many times have you found an article of clothing at the back of the closet and been surprised you could have lost it for so long? How often do you forget important meeting dates or other events because you were not constantly reminded of them? For me, these things have happened many, many times.
This is why advertising for companies is so important. Ad campaigns are run to keep products fresh in the minds of consumers. The same can be done for small societies and clubs and even housing complexes.
One way to avoid the inevitable forgetfulness of people is through keeping information ever-present on an outdoor bulletin board. Never again will the president of a society miss a meeting because he forgot. Never again will you forget which day you can’t park in the street. With outdoor display boards, that old adage may still be true but at least it won’t apply to you.
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