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Practical Advertising

January 23rd, 2012 | Posted by kristing in Message Boards - (0 Comments)

When I think about advertising, my brain automatically moves to billboards, large ads on the sides of buses, and huge lights like in Times Square, New York. I don’t often equate outdoor message boards to advertising but that doesn’t mean that you can’t use it as such.

Even if you’re not a business that sells merchandise, you still need to advertise. If you’re a member of the homeowner’s association, wouldn’t it be nice for people to see your outdoor display boards and be able to immediately find your website address? What about if you’re a campground with a website that shows vacancies? Shouldn’t your potential consumers be able to easily find that as well? This is why outdoormessagecenter.com offers website or other lettering printed on their outdoor bulletin boards. You can choose to place this text at the top or at the bottom but either way, it’s easy to find, easy to see, and still a clean and crisp look. Isn’t clean and crisp one of the best types of advertising? People will be able to see it immediately and even if they’re merely driving by or passing through, the text will be easily readable. This will mean more people will be able to find your website or know the name of your campground.

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Withstanding the Elements

January 16th, 2012 | Posted by kristing in Message Boards - (0 Comments)

There is a musical called “Camelot” written by Lerner and Lowe. The title song contains the line “It’s true! It’s true! The crown has made it clear. The climate must be perfect all the year.” It goes on to explain how the conditions in Camelot must have perfect temperatures and no harsh weather.

Obviously, none of us live in Camelot. It’s a mythical place and no king, president, or ruler can dictate the weather. Everyone must deal with things like rain, snow, and yes, heavy duty weather. This is why you should make sure that your outdoor message board can hold up to the real world weather.

All outdoor display boards come with shatter resistant acrylic covers that keep your display looking as pristine as the Camelot castle lawn and a weather resistant backing for when the hard, cold rain falls and the wind blows. The frame is also made of a hard coated aluminum frame that won’t bend or distress in heavy weather.

No, not all of us can live in a place like Camelot where the weather is good all year, but we can certainly pretend we do every time we see the clean undisturbed outdoor message boards standing tall in the snow!

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Open Air Museums

January 9th, 2012 | Posted by kristing in Message Boards - (0 Comments)

There has been quite an increase in the number of open air museums in the United States and across the globe in recent years. It seems that it has been only in the last fifty years or so that we realized the importance of keeping alive some of our historical heritage. They generally depict buildings that were moved or rebuilt throughout the ages.

The first open air museum was established in 1881 in Norway. It was never completed because the King lost interest after the expenses became too great. However, the idea caught on and spread across the globe. Generally speaking these older open air museums did not have outdoor message boards to direct or inform visitors.

As the medium became more and more popular, especially in Scandinavian countries an the United States, outdoor display boards became an integral part of the experience. They were able to focus attention to certain aspects of the exhibits, inform guests and visitors of important historical information, and they were able to function as tour guides.

Thirty eight states have open air museums, this does not include things like living museums or renaissance fairs. Permanent open air museums are cropping up in every corner of the globe.

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Out of Sight, Out of Mind

December 27th, 2011 | Posted by kristing in Message Boards - (0 Comments)

An old adage stays in popular vernacular for a reason. Usually that reason is that the adage is true. One of the oldest and truest adages is “out of sight, out of mind.” Meaning that if you aren’t constantly reminded of something or you are not looking directly at something that you forget it exists.

How many times have you found an article of clothing at the back of the closet and been surprised you could have lost it for so long? How often do you forget important meeting dates or other events because you were not constantly reminded of them? For me, these things have happened many, many times.

This is why advertising for companies is so important. Ad campaigns are run to keep products fresh in the minds of consumers. The same can be done for small societies and clubs and even housing complexes.

One way to avoid the inevitable forgetfulness of people is through keeping information ever-present on an outdoor bulletin board. Never again will the president of a society miss a meeting because he forgot. Never again will you forget which day you can’t park in the street. With outdoor display boards, that old adage may still be true but at least it won’t apply to you.

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